Privacy Policy
This Privacy Policy outlines how we collect, use, and share your personal information when you visit or make a purchase from golfguides.co.za (the “Site”).
Personal Information We Collect
When you visit the Site, we automatically gather certain information about your device. This includes details such as your web browser type, IP address, time zone, and cookies installed on your device. As you browse the Site, we also collect data on the pages or products you view, the websites or search terms that referred you to the Site, and how you interact with the Site. This automatically-collected information is referred to as “Device Information.”
We collect Device Information using the following technologies:
- Cookies: Small data files placed on your device that often include an anonymous unique identifier. For more information on cookies and how to disable them, visit allaboutcookies.org.
- Log Files: These track actions on the Site and include data such as your IP address, browser type, ISP, referring/exit pages, and date/time stamps.
- Web Beacons, Tags, and Pixels: These electronic files help us track how you browse the Site.
In addition, when you make or attempt to make a purchase through the Site, we collect specific information, including your name, billing address, shipping address, payment details (e.g., credit card numbers and other payment methods), email address, and phone number. This information is referred to as “Order Information.”
When we refer to “Personal Information” in this Privacy Policy, we mean both Device Information and Order Information.
How We Use Your Personal Information
We use the Order Information we collect primarily to fulfil any orders placed through the Site. This includes processing payment information, arranging for shipping, and providing invoices and order confirmations. We also use Order Information to:
- Communicate with you.
- Screen orders for potential risks or fraud.
- Provide you with marketing or promotional information related to our products or services, in line with your preferences.
We use the Device Information we collect to help screen for potential fraud (e.g., using your IP address) and to improve and optimize the Site. This includes generating analytics about how our customers browse and interact with the Site, as well as assessing the success of our marketing and advertising campaigns.
Sharing Your Personal Information
We may share your Personal Information with third parties to help us use it as described above. For example:
- We use Google Analytics to understand how customers use the Site. You can read about how Google uses your Personal Information here, and opt out of Google Analytics here.
We may also share your Personal Information to comply with applicable laws or regulations, respond to legal requests (e.g., subpoenas or search warrants), or protect our rights.
Behavioural Advertising
As mentioned above, we use your Personal Information to provide you with targeted ads or marketing communications that may be of interest to you. To learn more about how targeted advertising works, visit the Network Advertising Initiative’s educational page.
You can opt out of targeted advertising by visiting the following links:
- Facebook: Ad Settings
- Google: Ad Settings
- Bing: Personalized Ads
- [Insert opt-out links for other services you use.]
Additionally, you can opt out of some of these services via the Digital Advertising Alliance’s opt-out portal at optout.aboutads.info.
Do Not Track
Please note that we do not alter our data collection practices based on “Do Not Track” signals from your browser.
Your Rights
If you are a resident of the European Union, you have the right to access, correct, update, or delete the personal information we hold about you. If you wish to exercise these rights, please contact us using the details below.
Additionally, as a European resident, we process your information to fulfill contracts (e.g., when you place an order on the Site) or to pursue our legitimate business interests, as outlined above. Please note that your data may be transferred outside of Europe, including to Canada and the United States.
Data Retention
We retain your Order Information for our records unless you request its deletion.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons.